The Creator Economy’s Dirty Secret: You’re Paying for Tools You Barely Use
Ask any serious content creator what they spend on tools each month and you'll usually get one of two answers: a suspiciously round number that's probably an underestimate, or a pause followed by "I haven't actually added it up recently." The pause is telling. There's a specific kind of financial avoidance that sets in when you know a number is going to be uncomfortable. And for most creators who've been building their AI stack over the last couple of years, the honest total sits in a range they'd rather not confront directly. Here's the part nobody talks about in the creator economy discourse: the problem isn't just how much you're spending. It's how little of it you're actually using.